Almost 50% of Media Execs Have Paid for Placement

Almost 50 percent (48.9 percent) of senior marketing executives report paying for an editorial or broadcast placement, according to the results of the fourth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey. Additionally, nearly half (45.6 percent) of all respondents who indicated their companies had never paid for a placement said they would consider it in the future. According to the paid placement survey, which polled 266 U.S. chief marketing officers, marketing VPs and marketing directors, 24 percent of senior marketing executives said their companies had paid for an editorial placement; nine percent said their companies had paid for a broadcast placement; and nearly 16 percent reported their companies had paid for both.