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New List, Insert Firm Launched by Former Singer Direct VP
Former vp of insert management for Singer Direct, Laurie DeLuca, has launched a new full-service list and insert management company called SMD Media Services Inc., DM News writes. Prior to her stint at Singer Direct, she was vp of insert management at American List Counsel.
“I could not think of many companies that focus strictly on list and insert management services,” DeLuca says.
Two accounts for catalog blow-in and package insert programs - Taylor Gifts and Heartland America - will follow DeLuca in her new venture, writes Direct Magazine.