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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
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- ‘The Daily Wrap:’ Amazon, Sears, Gymboree
- Abercrombie to Vacate 100 Underperforming Stores
- Target Offers Scannable Mobile Coupons
- Fast Food Chains Target High Unemployment - Update
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- Minority Growth Represents Marketing Opportunity
- Consumers Hear Differences in Male, Female Voices
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
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- Microsoft Search Growth Slows
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‘TV’ Blimp Setting off Next Month
A blimp company, The Lightship Group, has recently received Federal Aviation Administration approval for an A-170 lightship, a giant blimp that flashes commercials, NFL highlights, movie trailers, or whatever else an advertiser wants to display on the 70-by-30 foot LED screen, AP reports.
The blimp, according to the article, has stronger lift power and lighter, higher-quality electronics. Similar, TV screen-like screens previously were just too heavy.
The blimp will be launched overseas next month, but the $5 million yearlong campaign is being kept a secret.
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