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ValueClick, Jumpstart Partner for Behavioral Targeting

Published on June 19, 2006
Ad network ValueClick Media has agreed to retarget in-market car buyers who have previously visited Jumpstart Automotive Media's network of car-related sites in what MediaPost terms an unusual behavioral targeting deal between two networks. Users who visit a Jumpstart in-market auto site or advertiser's car site can be served ads if they appear on any of ValueClick media's 13,500 sites. Jumpstart's network includes Vehix, JD Power Autos, NADA Guides, and Consumer Guide Automotive.