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Pepsi Replaces Coke as NHL Beverage Sponsor

Published on June 20, 2006
PepsiCo has signed a deal with the National Hockey League that gives the beverage company will have exclusive rights in the beverage, sports beverage, bottled water and snack categories, as well as select marketing and promotional rights in North America. With the deal, Gatorade becomes the official sports drink of the NHL and will be available on the benches of all 30 NHL teams.