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Couric Departure Doesn’t Hurt Today

NBC’s Today show hasn’t suffered yet from the departure of Katie Couric, The AP reports via Yahoo News.

Today beat second-place “Good Morning America” of ABC by an average of 1.3 million viewers in the two weeks following Couric’s last show on May 31, according to Nielsen Media Research. The NBC show’s margin of victory (5.85 million to 4.92 million) was tighter during Couric’s last full week on the air. Still,  the “Today” viewership the first week post-Couric was at its lowest since last Christmas.

NBC also says it has earned about $25 million more in “upfront” advertising sales for “Today” in the fall than it did last year at this time. ABC cautions not to make too much of the numbers, pointing out that preliminary ratings indicate the gap between the two morning leaders narrowed toward the end of last week.