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FHM Launches Gaming Site: Lad Mag Casino War Looms
FHM Magazine has launched an FHM-branded online casino in partnership with Cantor Gaming that is available at www.fhmgaming.com. The move comes two weeks after Maxim Magazine announced it was slapping its name on a new hotel and casino on the Las Vegas Strip.
Emap’s FHM.com has 2 million unique users notching up 35 million page impressions a month. FHM’s wider audience also includes 2.9 million magazine readers around the world; 1.4 million viewers of FHM Music TV and 500,000 unique users on FHM Mobile. FHM mobile TV.
FHM Casino is the first in what Cantor Gaming anticipates will be a series of partnerships with leading brands in a range of sectors such as media, sports and consumer products sectors before the end of 2006. The online gaming market is believed to be worth over US$15 billion per year with huge potential for growth, and is forecasted to double by 2010.