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Merrill Upfront Projection Revised From Flat to -1

Merrill Lynch has reduced its six-network upfront projection to -1 percent, down from a previous projection of flat, Mediaweek reports.

Merrill now sees the six broadcast nets landing $8.98 billion in total upfront sales, versus the $9.12 billion it projected in May. The big four are also projected to be down, taking in $8.34 billion of the total broadcast kitty versus the $8.47 billion Merrill estimated a month ago.

 

Merrill also revised its cable projection, saying that the cable upfront may come in lower than anticipated, reducing its forecast to +3 percent from its original +5 percent estimate, and dropping cable’s take from $7.46 billion to $7.31 billion.