Execs Unhappy with Marketing, Moving Spend Online

Marketing research consultants Blackfriars Communications today released its Marketing Category Indices for 12 types of marketing spending, indicating that spending is moving to online advertising, which grew to 15 percent of overall marketing spend, MarketingVOX reports. Spending on traditional advertising accounted for 19 percent of budgets. Blackfriars also set its Blackfriars Marketing Index at 146 for the second quarter of 2006, indicating that U.S. companies expect to have spent 46 percent more on marketing in the quarter than they spent in an average quarter in 2005.