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Nielsen to Supply Commercial Ratings

Published on June 21, 2006
Nielsen will begin supplying national commercial ratings starting in the fall, Adweek reports. If the networks and advertisers can agree on a standard, something they've had trouble doing, the commercial ratings could be used as currency to buy and sell ads by as early as the start of the 2007-08 TV season. But for now, program ratings will continue to be the currency for ad transactions.