Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Jambo, Bid4Spots Launch Radio Pay-Per-Call

Published on June 23, 2006
Jambo has launched a test program using radio ads to drive phone leads to select categories of Pay-Per-Call Collect advertisers. Jambo is buying radio airtime through Bid4Spots which sells last-minute radio airtime using a reverse auction format.