Issue-by-Issue Magazine Measurement Launching This Fall

A new service called Readership.com provides audience accumulation data for magazine readership, effectively "doing for magazines what Nielsen has always done for telelvision," says Rebecca McPheters, the magazine audience researcher who officially launched the service, in an article in MediaPost. The service uses a combination of online and print-based surveys to measure how - and how quickly - people read the 200 top consumer magazines, as well as the top newspaper magazines and the newspapers in which they are distributed. The new print ratings service is scheduled to begin continuous measurement of publication audiences this fall.