Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

Quepasa Launches Market Research Capability

Published on June 27, 2006 | Email this article

Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real time access to the opinions of Quepasa’s audience. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics. 

Quepasa.com says it has amassed a databank of psychographic information about the Hispanic community under the Quepasa Market Intelligence umbrella.  Included topics range from product labeling to George Bush’s policy on immigration.  The company will regularly poll its audience on news related and commercial topics and communicate the findings to the media.  QMI intends to market its research capabilities to corporations and political campaigns that seek insights into Hispanic public opinion.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: