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- AT&T Sends Controversial ‘American Idol’ Text Message
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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Anheuser-Busch Locks Up Super Bowl Exclusivity through 2012
Anheuser-Busch has secured its position as the exclusive alcohol advertiser at the Super Bowl for the next six years by adding NBC broadcasts of Super Bowl XLIII in 2009 and Super Bowl XLVI in 2012 as part of a comprehensive six-year multi-sport agreement signed recently.
As part of the agreement, Anheuser-Busch will have a significant presence in all NFL broadcasts on NBC through 2012, will be the exclusive alcohol advertiser in broadcasts of the Ryder Cup and the Presidents’ Cup for 2007- 2011, and will sponsor the NBC broadcast of the Kentucky Derby and The Preakness through 2010.