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Anheuser-Busch Locks Up Super Bowl Exclusivity through 2012

Published on June 28, 2006
Anheuser-Busch has secured its position as the exclusive alcohol advertiser at the Super Bowl for the next six years by adding NBC broadcasts of Super Bowl XLIII in 2009 and Super Bowl XLVI in 2012 as part of a comprehensive six-year multi-sport agreement signed recently.