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NBC Upfront Closed, with $1.9 Billion Take

Upfront sales closed for NBC recently with a total $1.9 billion commitment by major media-buying agencies, according to a report by Television Week.

Included in the $1.9 billion tally is the four hours of Sunday Night Football programming. The sale of advertising was reported as being on target with last year’s sale; advertisers ended up paying slightly lower prices, between 5 percent and 6 percent lower on a CPM basis, but NBC gained by selling most of its inventory, which was an increase from last year’s inventory report.

Digital packages and extensions are a major contributing factor for sales revenue with NBC. Close to $200 million in sales were due to the network’s digital extensions.

Although FOX network has closed upfront negotiations and ABC is close to completion, CBS has not yet reported a closure for upfront commitments.