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Slate.com Launches Site Revamp

Published on June 28, 2006 | Email this article

Slate.com unveiled a full site redesign on Monday to celebrate its 10th anniversary. The new design incorporates two new kinds of ad units, highlights more content on the front page, and is optimized for the wider screens and faster connections of its users, according to MediaPost.

The new top right ad unit, called “The Sweet Spot,” measures 264x120. The second new unit (“The Insider”) is placed at a break in the text of an article and is 446x33.

Slate.com has shown a willingness in the past to work with partners on new types of advertising. In February, for example, Hyundai was featured in a special home page site treatment on Slate.com, in addition to taking over all standard ad units for 24 hours as part of the online media buy.

The exposure included a dissolving homepage treatment, as well as brand presence on all big box, skyscraper, and leaderboard ad units.

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