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Liz Claiborne Inc. Hires Granoff to Boost DTC Revenue
Liz Claiborne Inc. has confirmed its commitment to its development of direct-to-consumer marketing in 2006 with the appointment of Jill Granoff, former president/COO of Victoria’s Secret Beauty, to the new post of group president, direct to consumer, DM News writes.
According to Trudy Sullivan, president of Liz Claiborne Inc., “Direct-to-consumer is a significant growth engine for Liz Claiborne Inc., accounting for 25 percent of our total revenues in 2005. Our goal is to drive this number to 29 percent in 2006. We are highly committed to this channel.”