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Radio Disney Reaches On-the-Go Consumers via Mobile Phones
Radio Disney has joined forces with mSpot to launch the radio network on mobile phones, Radio Disney announced yesterday. This is another step in Radio Disney’s efforts to reach listeners as they pursue a more active, on-the-go lifestyle, particularly important as consumers are currently spending more time out of their homes than any generation previously.
mSpot partners with movie studios, music labels and media corporations to produce and deliver music, radio and video services for mobile phones. Currently, mSpot Radio streams nearly 100 channels to mobile phones.