HarperCollins Promo Encourages Wine Drinkers to Read

HarperCollins and the Sutter Home Winery have partnered to launch a promotion that features neck hangers on 1 million bottles of wines in the liquor aisles of Albertsons grocery stores, writes Promo Magazine (via AdJab). The hangers offer $2 off a HarperCollins book. The promotion also includes in-store displays, with featured books The Reading Group and The Friendship Test, both by Elizabeth Noble. The neck hangers offer $1 off on Colavita olive oils, as well.