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‘Crafter’s Choice’ Insert Opportunity Available
Two new programs are available for DMers looking for insert opportunities, according to Direct Magazine. Doubleday Entertainment’s Crafter’s Choice Reactivation ride-along targets 3.6 million club members who fulfilled their purchase requirements and left the club in good standing. Only one insert per package will be accepted, and the price is $50/M.
Another program, from Singer Direct, offers a Reiman Book Buyers PIP with more than 2.3 million shipments per year anticipated when the program kicks off in September. Eighty-seven percent of the book buyers are women. A maximum of 12 inserts will be placed in an envelope to be included with customers’ packages, at a cost of $60/M.