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Ten Shops Advance in Wal-Mart Review
Wal-Mart, which spends some $570 million annually in major measured media, is now considering some 10 shops in the visitation round of its review for creative, interactive and media duties, reports AdWeek (via MarketingVOX), citing unnamed sources. After visits, Wal-Mart will trim the list to three or four and conclude the review in September.
Two creative incumbents, Omnicom’s GSD&M, Austin, and independent Bernstein-Rein, based in Kansas City, Missouri, have apparently advanced. Also reportedly advancing are WPP’s Ogilvy & Mather and JWT, both New York; Publicis Groupe’s Publicis and Saatchi & Saatchi, both New York, and Leo Burnett, Chicago; and Interpublic Group’s Draft FCB Group, Chicago, and The Martin Agency, Richmond, Va.
Havas’s Arnold, Boston, advanced but has declined to participate.
Relates stories:
Wal-Mart Searching Far and Wide for Agencies
SRI to Oversee $570 Million Wal-Mart Ad Review
Wal-Mart’s $578 Million Ad Account in Review