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Ten Shops Advance in Wal-Mart Review

Published on July 07, 2006
Wal-Mart, which spends some $570 million annually in major measured media, is now considering some 10 shops in the visitation round of its review for creative, interactive and media duties, reports AdWeek (via MarketingVOX), citing unnamed sources. After visits, Wal-Mart will trim the list to three or four and conclude the review in September.