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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
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- P&G Launches eStore, Tests Marketing Concepts
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- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
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- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
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- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
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- Behind the Curve: Week Ended Feb. 5, 2010
Media Services Merge to Reach International Market
Three major media services firms, U.S.‘s Horizon Media, Canada’s Cossette Media and the U.K.‘s BLM, have recently joined to form Columbus Media International. The merger also includes independents from 13 other countries, MediaPost reports.
Considered a global network, the new company will operate from North America, Europe, Russia and Asia Pacific. The group will operate from two central offices which are located in New York and London. The business will offer an alternative solution for international marketers who are unsatisfied with their multinational media agencies.
Horizon is ranked as the 13th largest media-buying agency in the U.S. with $1.3 billion in projected 2006 media billings, according to estimates projected by the RECMA.