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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
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- Top 10 Print Media Websites - February 2010
Lucky Crosses Fingers, Launches Shop by Phone Ads
The September issue of Lucky magazine will give readers the chance to buy products from 18 companies including Avon, Liz Claiborne, Estee Lauder, Perry Ellis, L’Oreal, Target and Unilever by sending messages from their cellphones, The New York Times reports.
The program, called “Live Buy It,” uses a service from the PayPal unit of eBay known as PayPal Mobile Text2Buy. Or they can order from the livebuyit.com site - not live yet.
The promotion is being introduced to Lucky readers with ads in the July and August issues of the magazine. The July ad explains how Text2Buy works and the August ad offers a way to try the service, by buying a CD from Lucky for $5.99, “The Lucky Mix: The Soundtrack to Shopping.”
Lucky will offer a second program in its December issue, centered on a theme of “text to try.”