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Chrysler Promotes New Car in Cinemas
Chrysler is cranking up its cinema advertising to promote the new Dodge Caliber by parking the SUV in lobbies, rolling 60-second spots on movie screens, sending promotional materials to ticket-buyers, and placing in-theater banners, standees, static clings and signage support, Promo Magazine reports.
Chrysler began moving the SUV into lobbies in May and is working with in-cinema promotions company Screenvision in New York City for the initiative.