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HD Digital Radio Boosts Hispanic Programming

The increasing availability of HD Digital Radio throughout the US has resulted in an explosion of new Hispanic-oriented channels.

 

Many stations whose primary format is in English have now launched HD2 multicast channels that broadcast virtually exclusively in Spanish according to Crutchfield and reported by Radio Ink.  In the Los Angeles market, there are now twelve frequencies broadcasting Hispanic formats, where prior to the introduction of HD Radio, there were only three.

“Spanish-speaking listeners comprise a huge and growing part of our listener base,” said Alfredo Alonso, SVP, Hispanic Radio for Clear Channel. “Now, with the additional programming available with HD, we are able to provide these listeners with a broad range of content that is specifically directed to them, in their native language - all in improved digital-quality sound. This is a very exciting time to be programming Hispanic radio formats.”