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Men’s Health Claims Top Men’s Mag Title, Maxim Disagrees

Men’s Health is claiming a firat half newsstand jump of 10 percent -  to an average of 542,092 - which it says unseats Maxim as America’s best-selling men’s magazine on the newsstand.

 

Men’s Health says its sales are its best showing in over a decade and compare with average single-copy sales of 492,679 in the first half of 2005, Women’s Wear Daily reports.

Audited figures for the first half of 2006 aren’t out yet and Maxim hasn’t released its numbers, but a spokesman said, “We estimate that we sold 15 percent more total units in the first half of 2006 than Men’s Health did.”

For all of last year, Maxim’s newsstand numbers slipped by 15.8 percent to a monthly average of 541,972, while Men’s Health went up 3.8 percent to 493,649.