Search »

Zenith: TV Ad Spending on the Rise

Television ad spending, which dipped to a growth rate of just 2.4 percent in 2005, is on the rise again, accelerating at a rate of about 5.0 percent per year, according to a new report released today by ZenithOptimedia Group.

TV advertising grew at an average annual rate of 6.3 percent throughout the 90’s. The study says that the slower rate of growth can be attributed not only to the fact that there has been a significant shift in ad spending from television to other forms of media, but also because the inflation of TV advertising rates is being held in check because of the increased supply of alternative forms of media such as cable and satellite channels, MediaPost writes.

Latin America represents television ad spending’s fastest rate of growth. The U.S. and Canada represent about 85 percent of global ad spending.