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VOD Ads Hit ‘Watershed Moment’ with Real-Time Insertion

Published on September 11, 2006
The video-on-demand advertising space faces a significant hurdle in the fact that ad insertion platforms have been unable to swap ads in and out of the content in anything close to real time. In fact, until now, most ads have been "baked in" to the content, which made it impossible for the ads to change until the content itself changed.