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Book Industry Rolls Nascar Promotion

Published on September 11, 2006 | Email this article

In a first for the book industry, a best-selling author bought space on a Nascar hood last weekend.

Brad Meltzer’s new thriller, “The Book of Fate,” was promoted on the hood of FitzBradshaw Racing’s No. 12 car during the NASCAR Busch Series race on Friday night, The Associated Press reports.  The book opens at a Nascar Race. Also, on Saturday, Barenaked Ladies’ new album was featured on the No. 29 Nextel Cup Chevrolet driven by Kevin Harvick.

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