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‘Stern’ Searches Decline
Forcing listeners and viewers to pay to hear and see him may be hurting Howard Stern. With his radio show moving to satellite and his TV show from E! to an on-demand channel, visits to Stern’s web site and Stern search queries are down.
In March 2005, Stern’s site attracted 0.016 percent of visits to all categories tracked by Hitwise, by last month that had slipped to 0.0047 percent, a decline of 71 percent, MediaLife reports.
Search queries about Stern have fallen off even more. In March 2005, “Howard Stern” accounted for 0.035 percent of queries. By mid-August that percentage had fallen to 0.0036, a 90 percent decline.
On the other hand, Sirius’s share of visits spiked to their highest point during Stern’s first month on satellite in January, passing those of arch-rival XM, and they have remained above XM’s.