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New Tech Allows Creates ‘Billboards’ during DVR Fast-Forwarding

Published on September 14, 2006 | Email this article

A new patented invention from Colin Davies makes it possible for full frame, still images to be placed on-screen while a person is using a DVR to fast-forward through ads, writes Steve Hall of Adrants. He points out, however, that while most consumers do fast forward through ads, they sometimes want to actually see the ads they are fast-forwarding past.

More info on the system, Advertising Per Frames, can be found on the Shake Well Before Use blog.

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