Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Automakers, Seeking Targeted Buys, Still Fleeing Print

Published on September 18, 2006
The publishing industry needs to recognize the fact that the auto industry is moving away from print ads in general interest publications, and that the trend is not going to change, says Steve Parr, president of Primedia's enthusiast media division, which publishes Automobile and Motor Trend magazines.