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Study: Radio Listening Hasn’t Changed Much in 5 Years

Twenty-seven percent of Americans are now listening to the radio less than they did five years ago, according to a survey commissioned by American Media Services. About half said their radio listening hasn’t changed during the past five years, and 21 percent said they are now listening more.

 

When asked to look ahead five years, only 11 percent said they expect to be listening to the radio less than they do now. Nearly three out of four said they expect to listen about the same, and 13 percent said they expect to listen more.

“Radio plays a vital role in American life. Reports of radio’s death seem greatly exaggerated,” said Ed Seeger, President and Chief Executive Officer of American Media Services (AMS), which commissioned the survey.

Forty percent of men, compared with 32 percent of women, said they have listened to the radio over the internet, but the gender gap is likely to close in the future. Forty-two percent of men and 41 percent of women described themselves as likely to listen to radio over the internet in the future.

When asked which ways they learn about new music, 63 percent said by listening to the radio.