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CBS’s Poltrack: Increased DVR Use to Boost Commercial Ratings

Published on September 18, 2006
DVR playback viewing should continue to grow, increasing by 20 percent next year, according to a senior television executive. That growth will likely add ratings points to commercial ratings, says David Poltrack, chief research officer for CBS and president of CBS Vision. Commercial ratings are the currency upon which networks are expected to sell ad space beginning next year.