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HBO, Galan Create Mobile Content for Latinos
HBO and Galan Entertainment have teamed up to produce a series of 90- to 120-second segments of content, geared toward the Latino community, to be accessed via mobile devices.
The mini-novela series is about an immigrant woman and her daughter, who translates for her, writes Multichannel News. As the daughter translates, she learns key English phrases and gets her mother out of embarrassing situations.
Titled La Traductora, or The Translator, the mini-episodes will provide Latinos with information that will include their own “phone dictionary” of key English phrases.
Galan Entertainment is working on the production of telenovelas and other English versions of Spanish-language formats for NBC Universal Television Group.