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Westwood One Splits Metro Networks into Demographic Groups
Westwood One is splitting its traffic and information content, Metro Networks, into a lineup of demographically targeted networks.
Effective January 1, 2007. In addition to Metro Network’s broad-reach platform, which will be known as The Total Reach Network, Metro Networks sponsorships will be divided into three -targeted networks: The Mobile Male Network, The Active Female Network and The Opinion Leader Network.
Metro Networks is also implementing an internal inventory management and scheduling system enhancement project for greater controls of inventory and accountability.