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MyNetworkTV Ratings Dismal

MyNetworkTV, the network created from the stations left out of the WB-UPN merger, launched earlier this month, getting a two-week jump on the new television season. In spite of that, the launch was disappointing, and ratings have spiralled downward since then.

The network, which airs two English-language novelas five nights a week, averaged just under a 0.7 household rating for its two shows last week (not counting Saturday recaps), writes Media Life. That was down from a 0.9 household rating its first week.

The network expects ratings to improve, saying that novelas tend to do well, then dip a little and then pick up toward the conclusion of the season.