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NFL to Fans: Give Us Your Best Ad Idea
The NFL is following in the footsteps of Frito Lay and General Motors, both of which have asked consumers to help create their Super Bowl ads this year.
The NFL is asking fans to pitch ideas for the league’s commercial that will run during the Super Bowl game in February, writes MediaPost. Contestants will pitch their ideas and the winner’s spot will be developed by the client.
Earlier this month, Frito Lay announced that it was asking consumers to create a new Doritos ad which it will air during the Super Bowl.
A few days later, Chevy invited students across the country to pitch ideas for its Super Bowl ad. The winning idea will be produced by the client, but the students with the winning idea will be involved in the ad production process.