Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Google/DoubleClick Develop Unified Display Ad Exchange Platform

Published on June 14, 2009
This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.