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Magazine Print Advertising to Rise 14.3%, Total Media Spend to Jump 14% by 2013: PwC

Magazines, which saw ad pages fall by 19.2% in Q1 09, will begin to see an improvement over the next five years, according to a new forecast from PricewaterhouseCoopers.

Print advertising will plunge 22.8% to $9.8 billion between 2008 and 2010, but will rise 14.3% to $11.2 billion by 2013, PricewaterhouseCooper’s new Global Entertainment and Media Outlook 2009-2013 predicts (via Adweek). As consumers continue to jump ship and head online, circulation spending will suffer an 8.3% drop in 2009, and will be down to $8.4 billion in 2013, from $9.7 billion last year.

Digital spending will continue to grow - at an annual compound rate of 15.1% - but that won’t be quick enough to make up for lost print advertising.

Radio will slip by 4.7% compound annual rate, to $13.6 billion in 2013, writes Adweek. This year, advertising will plunge 14.2%, to $14.8 billion. Positive growth - at 0.8% - will not be seen until 2012. Satellite radio will see revenue from subscriptions grow at an 8% compound annual growth rate, to $4.3 billion, with advertising more than doubling to $230 million in 2013, a surprising 18.1% annual growth rate.

Out-of-home spending will grow at a compound annual growth rate of 2.5% to $8.2 billion by 2013; it is expected to drop 4.9% this year, followed by a 0.7% growth in 2010.

Global advertising spend across all media is projected to be below its 2008 levels come 2013, according to the report, Reuters points out. B-to-b publishing, consumer magazines and newspapers will suffer declines in total global revenue through 2013, while the global entertainment and media market as a whole - including both consumer and ad spending - will grow 2.7% compounded annually through 2013, for a total increase of 14%, to $1.6 trillion.

This year, total global revenue for the entertainment and media market will drop 3.9%; 2010 will see a 0.4% advancement.

Internet access, internet advertising, video games and TV subscriptions and license fees will increase 6% through 2013.

Digital spending will grow from 17% of U.S. industry revenue in 2008 to 25% by 2013, the Wall Street Journal reports.