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Upfront Update, 10-15-09:  Cable Volume Sinks 12% to $6.73 Billion

Published on October 14, 2009
Oct. 15: Total Cable Upfront down 12% Cable's upfront was down significantly, though it did not drop in total volume as much as broadcast did. The tally for cable was $6.73 billion, down 12% from last year, compared to broadcast's 22% drop.