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CBS Says 65% of Super Bowl Ad Inventory Sold

CBS has sold 65% of its Super Bowl XLIV inventory, or about 40 of its 62 available spots. Prices are at about $2.8 million per spot, flat or slightly lower than what NBC pulled for the 2009 Super Bowl.

NBC snared between $2.8 million and $2.9 million per spot, with some advertisers paying as much as $3 million last February; Fox pulled about $2.7 million per spot in 2008, writes Adweek.

CBS has reportedly told buyers that the first spot in each commercial pod, the so-called “A” positions, have all been sold through the first half of the game.

Anheuser-Busch InBev, CareerBuilder.com and Pepsi are all confirmed to have purchased ads during the upcoming Super Bowl. General Motors is said to be considering whether it will advertise during the game. The automaker took a pass on the Super Bowl in 2009.

Most of the six “presented by” sponsorships for the pre-game show have also been sold, sources say.

As for the regular NFL season, pricing is said to be down by about 1% to 3%. NBC, Fox, CBS and ESPN are wrapping up deals with most of the major media shops.