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TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Published on September 15, 2009
Ad spend fell 14.3% in the first haf of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion.