Hearst’s News Aggregation Site LMK Touts 2.3MM Topic Pages

Hearst launched a news aggregation site called LMK (Let Me Know), which pulls news and photos on 2.3 million different topics and people from the internet and puts them together on separate topic pages.

Semantic filtering technology from Evri helps create the automated topic pages; LMK will also include enhanced topic pages, with designers and freelance editors adding their own content, writes TechCrunch.

LMK competes with other aggregation sites including Topix, Newser and Daylife, as well as those, like the Daily Beast, that add their own content in addition to aggregation.

Currently, the most developed part of the site is about college football, with news, blog posts, photos and statistics. LMK will roll out new topics every few weeks, the Wall Street Journal reports. Upcoming topics will include reality TV, financial news, medicine and more. LMK will also deliver “topic-specific” email messages to subscribers.

The site is the first to come out of Hearst Entertainment’s new “digital incubator.” Former NBC exec and venture capitalist Scott Sassa heads the incubator and looks for new ways to combine old- and new-media companies.

“LMK.com’s goal is to curate for customers the most authoritative content on any topic for which they have an affinity and deliver that dynamically-updated information in a beautiful, user-friendly, intuitive layout,” says Hearst Entertainment executive vice president George Kliavkoff (via AFP).