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Cost of :30 Spot on Network TV Drops 16%: TargetCast

Published on October 27, 2009
The average cost of a :30 spot on prime time dropped 16%, to about $84,000 in the third quarter, from the same quarter in 2008, according to analysis by independent media agency TargetCast. The decrease - slightly more than in recent quarters when declines were in single digits - was due to lower ratings and the recession.