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Digital OOH to Soar 13% through 2013

Published on November 05, 2009
A new report from BIA/Kelsey has confirmed what everyone in the industry already seems to know: digital out-of-home (DOOH) spending will skyrocket in coming years. The medium is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home's 1.4% growth (which will grow from $4.4 billion to $4.6 billion).