Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

IRI, Dynamic Logic Measure Impact of Digital Advertising on CPG Perceptions, Sales

Published on December 01, 2009
Information Resources Inc (IRI) has announced a new measurement index that is designed to help consumer packaged goods and retail marketers understand how their online campaigns impacted consumer perceptions and ultimate sales of their brands.