Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Under-used Ad Retargeting Shows Room for Growth

Published on December 06, 2009
Nearly half (46.3%) of specialized marketers in a recent survey think that ad remarketing - also known as ad retargeting - is currently the the most under-used online marketing technology, according to research conducted by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).