Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Social Media Influencing 28% of Holiday Shoppers

Published on December 09, 2009
Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season (since Nov. 1), marking a 3% increase vs. the corresponding days last year, according to new data from comScore, Inc., which also found that 28% of US shoppers say social media has influenced their purchases this year.