Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

CBS Vows to Stop Using Third Party Ad Nets

Published on December 13, 2009
CBS hopes to boost ad prices by no longer use third-party ad networks to sell its online inventory. CBS is the largest publisher to make the move to stop using ad networks, which have been called bad for the online ad industry because such networks inundate the internet with cheap ad inventory, which brings down prices.